Privacy policy

Last Updated: September 4, 2026

At Aureth, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how Aureth collects, uses, stores, and protects your information when you visit or make a purchase through aureth.store.

By using our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

When you visit our website, create an order, contact us, or otherwise interact with Aureth, we may collect certain personal information that is necessary to provide our services.

This may include:

  • Full name
  • Phone number
  • Email address
  • Billing address
  • Shipping address
  • Order and purchase details
  • Payment-related information
  • Information you voluntarily provide when contacting us or communicating with our team

We collect only the information reasonably necessary to process your orders, deliver products, communicate with you, provide customer support, improve our services, and operate our business.

2. How We Use Your Information

The information we collect may be used for the following purposes:

Processing and fulfilling orders

We use your information to process your purchases, confirm your orders, arrange shipping and delivery, provide order updates, and manage transactions.

Customer communication

We may use your phone number or email address to contact you regarding your order, including order confirmations, payment confirmations, shipping updates, delivery updates, and other important information relating to your purchase.

Customer support

Your information may be used to respond to questions, requests, or concerns and to provide customer assistance.

Marketing and promotions

With appropriate permission or where otherwise permitted by applicable law, we may use your contact information to send information about new collections, product launches, offers, promotions, and other updates from Aureth.

You may opt out of promotional communications at any time by following the available unsubscribe instructions or contacting us.

Website improvement

We may use information about how customers interact with our website to understand customer preferences, improve our website, improve our products and services, and provide a better shopping experience.

Security and fraud prevention

We may use information when reasonably necessary to protect our website, customers, business, and transactions and to identify or prevent suspicious, fraudulent, or unauthorized activity.

3. Payment Information

Aureth uses Razorpay as a payment gateway to process payments made through our website.

Depending on the payment method selected, customers may be able to pay using methods such as UPI, credit cards, debit cards, net banking, and other payment options supported by the payment provider.

Payment information is processed through the applicable payment service provider. Aureth does not intentionally store customers' complete payment credentials, such as full card numbers, where such information is processed directly by the payment provider.

Razorpay may collect and process payment information in accordance with its own privacy practices and policies.

4. Shipping and Delivery Partners

To fulfill and deliver your orders, Aureth works with third-party logistics and delivery service providers, including Shiprocket and the courier partners associated with the delivery of your order.

To facilitate delivery, we may share information necessary for the shipment, which may include:

  • Customer name
  • Phone number
  • Shipping address
  • Order details
  • Other information reasonably necessary to complete delivery

These details are shared only to the extent reasonably necessary to process and deliver your order.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide a smooth and functional shopping experience.

Cookies may be used to:

  • Keep your shopping cart functioning
  • Remember certain preferences
  • Improve website functionality
  • Understand how visitors interact with our website
  • Improve our products and services
  • Support advertising and marketing activities where applicable

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality or experience of some parts of our website.

6. Advertising and Marketing

Aureth may use third-party advertising platforms, including Instagram and Meta advertising services, to promote our products and reach potential customers.

These platforms may use certain information or technologies to measure advertising performance, understand audiences, and show relevant advertisements.

Aureth does not sell your personal information to advertisers.

Our marketing communications may include email and WhatsApp messages relating to product launches, new collections, promotions, and other updates.

You can choose to stop receiving promotional communications at any time.

7. Customer-Submitted Content

We love seeing our customers wearing Aureth.

If you voluntarily submit or share content with us, such as photographs, videos, reviews, testimonials, or social media content featuring Aureth products, we may request permission to use that content for marketing, promotional, or brand-related purposes.

Aureth will use customer-submitted content for marketing purposes only after receiving appropriate permission from the customer.

If permission is granted, the content may be used on our website, social media pages, advertisements, or other Aureth marketing channels.

8. Information Sharing

Aureth does not sell or rent your personal information to third parties.

We may share information with trusted third-party service providers when reasonably necessary to operate our business and provide our services.

These may include:

  • Razorpay and payment service providers
  • Shiprocket and delivery/courier partners
  • Technology and website service providers
  • Advertising and marketing platforms
  • Other service providers where necessary to provide our products and services

We aim to share only the information reasonably necessary for the relevant service or purpose.

We may also disclose information where required to do so by applicable law, legal process, governmental authority, or to protect the rights, property, security, or safety of Aureth, our customers, or others.

9. Data Security

Aureth takes reasonable measures to protect the personal information provided by our customers against unauthorized access, misuse, alteration, disclosure, or destruction.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

While we take reasonable steps to protect your information, we cannot guarantee absolute security of information transmitted to or through our website.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, maintaining appropriate business and transaction records, providing customer support, complying with legal obligations, resolving disputes, and enforcing our agreements.

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal and business requirements.

11. Your Privacy Rights

Depending on applicable law, you may have certain rights regarding your personal information.

You may contact us to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information, where legally applicable
  • Withdraw consent for certain uses of your information
  • Opt out of promotional communications
  • Ask questions about how your information is collected or used

To make a privacy-related request, please contact us at:

Email: — aureth.store@gmail.com 

We may need to verify your identity before processing certain requests in order to protect your personal information.

12. Third-Party Websites and Services

Our website may contain links, integrations, or services provided by third parties.

These third parties may have their own privacy policies and terms governing how they collect and use information.

Aureth is not responsible for the privacy practices, security, or content of third-party websites or services that are outside our control. We encourage customers to review the privacy policies of third-party services before providing them with personal information.

13. Changes to This Privacy Policy

Aureth may update or modify this Privacy Policy from time to time to reflect changes in our business practices, technology, services, or applicable legal requirements.

When we make changes, the updated version will be posted on this page with a revised "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way Aureth handles your personal information, you can contact us using the details below.

Business Name: Aureth
Website: aureth.store
Business Email: aureth.store@gmail.com

We will make reasonable efforts to respond to privacy-related requests and concerns within a reasonable period.

Thank you for trusting Aureth.

We value your privacy and are committed to handling your information responsibly while providing you with a safe and seamless shopping experience.